Something changes in the world of flowers every year. New colours emerge, different combinations become popular and the way we display flowers in our homes evolves over time. At De Duinroos, we love keeping up with these developments because they reveal a great deal about how we live and what we find beautiful. This year, we watched the official trend presentation from the Flower Council of Holland, examined Royal FloraHolland's sales figures and considered the Pantone Colour of the Year. What stands out? We'll take you through it.

Pink and red are on the rise

Recent market figures show that these are the fastest-growing colours in the Dutch flower market. This is hardly surprising when you consider that warm, bold colours appeal to our desire for cosiness and a cosy atmosphere at home. Think deep rose-red, soft pink and coral.

Royal FloraHolland has also noticed this trend. Roses remain the most popular cut flower by far in the Netherlands, with 150 million stems sold around Valentine's Day alone this year. However, tulips, gerbera and chrysanthemums are also growing in popularity. What's striking is that more and more people are consciously choosing colour over the 'safe' option.

Want to join this trend? A bouquet of deep-hued roses or a colourful mixed bouquet with pink and red accents would be a beautiful choice.

The cottage style is back, and you'll notice it in bouquets

One of the four style trends presented by Plants & Flowers Foundation Holland this year is called 'Nostalgic Lens', and it's honestly the trend you'll most quickly recognise in stores. The cottage style is making a comeback. This means soft pastel shades, delicate flowers, romantic shapes and a sense of 'the old days'.

This is reflected in the return of the compact, round, densely packed Biedermeier bouquet. Flowers such as ranunculus, carnations and light roses in powdery shades are perfect for this style. Combine these with some loose greenery and the result is a bouquet that looks as if it came straight from an English country garden.

Another interesting trend is the increasing use of fruits and vegetables in floral arrangements. A sprig of berries, a crab apple or a few rose hips will give a bouquet an artisanal, seasonal feel immediately.

A round bouquet or field bouquet in soft colours is a perfect fit.

Dare to combine: contrast is the new normal

Alongside all that soft beauty, we're also seeing the opposite trend emerge. The Plants & Flowers Foundation Holland calls it 'Unexpected Encounter': a trend where anything goes. In practice, this means bouquets with surprising colour combinations that you wouldn't immediately expect: Orange with purple, bright pink with deep blue, and mint green with lilac, for example.

Of course, you don't have to create an entirely experimental flower arrangement at home straight away. However, it's enjoyable to experiment with something different. For example, start with a bouquet in which two contrasting colours take centre stage. Try fiery orange gerbera daisies next to purple lisianthus or bright pink tulips with yellow. You'll see — it instantly gives your interior a completely different energy!

White as a base: the Pantone Colour of the Year

For the first time in history, Pantone has chosen a shade of white as its Colour of the Year: Cloud Dancer. It is not a cold, clinical white, but a soft and airy off-white that exudes tranquillity. It represents new beginnings and clarity in a busy world.

But what does that mean for your flowers at home? A lot, actually. White is the perfect backdrop for any bouquet. All you need is a white or light-coloured vase, a calm interior and flowers that have plenty of room to shine. Whether you choose soft pastel shades or bright colours, everything comes into its own against a white base.

White is also a beautiful, calming addition to bouquets. White roses or white tulips as a base, complemented by a few pops of colour, create an elegant effect.

Sustainability is no longer just a trend; it is now the standard.

This is arguably the most significant development in recent years and will remain a key focus in 2026. Royal FloraHolland has collaborated with the Royal Association of Florist Shopkeepers on the 'Bloemenliefde' (Flower Love) campaign, which showcases the passion that growers and florists have for their profession. Both the industry and consumers are increasingly demanding sustainable cultivation and transparency regarding origins.

At De Duinroos, this aligns perfectly with our long-standing approach. We are proud of our Gold certification from the Sustainable Florist Barometer. This means we adhere to strict requirements regarding sustainable purchasing, energy consumption and transport. After all, a beautiful bouquet is made even more beautiful when you know it was created with care for people and nature.

Would you like to know more about our extra sustainable bouquets? They are specially created using flowers from certified growers.

What will you take away from the 2026 floral trends?

You don't need to be a trend watcher to embrace these developments. Here are a few simple tips:

• Choose colours consciously. Pink and red are particularly popular this year, and for good reason — they bring warmth to the home.
• Try a round, compact bouquet. The cottage style is back and looks great with a cosy interior.
• Dare to combine colours. A bouquet with two contrasting colours can instantly transform the look of your room.
• Use white as a base colour. A light-coloured vase or white flowers will make a focal point and enhance any bouquet.
• Pay attention to sustainability. Choose a florist who is transparent about the origin and quality of their flowers.

Who will you delight with a beautiful bouquet this spring? Order before 1.45pm for same-day delivery! Browse our full range of bouquets and be amazed.